Custom Widget Analytics provides a central view of how your custom widgets are performing on the Bill Explainer microsite. It tracks user engagement, helps identify which messages are most effective, and supports data-driven decisions for improving content, targeting, and placement.
This Metrics are available for custom widgets in the Bill Explainer Insights module, inside the Site Performance Analytics dashboard, under the Custom Widgets tab.
Metrics Tracked
Unique Widget Views - The total number of distinct users who viewed a custom widget.
Unique Widget Clicks - The total number of distinct users who clicked on a custom widget’s link, button, or icon.
Widget Click-Through Rate (CTR) - The percentage of users who interacted with a widget after viewing it.
Filtering Options
Focus on specific widgets or widget types to identify high or low performers.
Filter by Widget - View analytics for a specific widget.
Filter by Widget Type - Compare performance across types (e.g., Button, Link, Icon).
Widget Metrics Table
Provides key details for all custom widgets in a single view, including:
Widget Type - Identifies if it is a button with a link or without a link.
Widget Name - The name assigned to the widget in Studio.
Unique Views - How many unique users viewed it.
Unique Clicks - How many unique users interacted with it.
Click-Through Rate (CTR) - Interaction rate based on views vs. clicks. CTR Formula: (Unique Clicks ÷ Unique Views) × 100
This data allows marketing and operations teams to:
Identify top-performing widgets for wider rollout.
Adjust or remove underperforming widgets.
Test different content, styles, or placements to improve CTR.
Align campaigns with user behavior patterns for maximum impact.
Key Benefits
Data-Driven Decisions - Use measurable performance data to refine widget content, placement, and targeting.
Audience Insights - Understand how different customer segments engage with widgets based on visibility flags.
Campaign Optimization - Identify high-performing widgets to scale, and adjust or retire low-performing ones.
Improved CTR - Test variations in design, copy, and placement to increase click-through rates.
Performance Tracking at a Glance - View all key metrics (views, clicks, CTR) for all widgets in one consolidated table.
Targeted Reporting - Filter results by widget name or type to focus on specific campaign elements.
Increased ROI - Ensure resources are focused on messaging that drives engagement and conversions.