Bill Tier segmentation groups customers into Low, Medium, and High tiers and shows how each engages with key Bill Explainer microsite sections.
This segmentation provides a clearer picture of how billing amount impacts customer behavior. It helps telecom providers, marketing teams, and product teams design targeted engagement strategies. It also supports improvements in self-service adoption and optimization of the customer experience for each segment.
Bill Tier Definitions
Bill tiers are determined monthly based on all customer bill amounts for that period:
Low Bill Tier: Bottom 33% of customers by bill amount.
Medium Bill Tier: Middle 33% of customers by bill amount.
High Bill Tier: Top 33% of customers by bill amount.
Key Capabilities
Bill Amount Segmentation
Automatic tiering: Customers are grouped into Low, Medium, and High bill tiers based on their bill amount for the selected month.
Applies to all account types: Works for both Wireless and Wireline accounts.
Data capture: The customer’s bill amount is recorded in the analytics payload each time the homepage loads, ensuring accurate segmentation.
Engagement Tracking Per Tier
Tracks how customers in each bill tier interact with key sections of the Bill Explainer microsite:
What Changed - Bill changes clarity
Bill Overview Cards - Detailed breakdowns
Pay Now - Payment starts
This allows teams to compare behavior across tiers and identify differences in self-service adoption.
Radar Chart Visualizations
Displays three separate radar charts, one for each bill tier (Low, Medium, High).
Each chart shows the percentage of engagement for the three tracked actions: What Changed, Bill Overview Cards, and Pay Now.
Charts update dynamically when applicable filters are applied, enabling quick side-by-side comparison of customer behavior across tiers.
Use Case
High-bill customers focus on What Changed but skip Pay Now. By adding payment reminders, Pay Now clicks rose 12% in one month.
Key Benefits
Clients: Understand behavior by segment
Marketing: Target actions per tier
Product: Optimize journeys, avoid calls