---
title: "Step Repeat Rate"
slug: "step-repeat-rate"
updated: 2025-08-14T07:58:38Z
published: 2025-08-14T07:58:38Z
canonical: "help.csgi.com/step-repeat-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.csgi.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Step Repeat Rate

The Step Repeat Rate card identifies journey steps where users repeat the step within the same journey session.

A high repeat rate often signals that something is slowing users down, causing confusion, or forcing them to retry due to errors or unclear instructions. This card is useful for:

- Detecting broken or inefficient processes
- Spotting steps where validation errors or technical glitches occur
- Identifying user behavior patterns that cause looping

The card supports three views: Focused, Detailed, and Contextual.

### Focused View

The Focused View highlights the single step with the highest repeat rate in the last 30 days. It displays:

- **Step Name** - Name of the step with the highest repeat rate
- **Profiles** - Number of unique users who repeated the step compared to total unique users who reached it (repeated / total)
- **Percentage** - Repeat rate as a percentage of total users who reached the step.

![](https://cdn.document360.io/c578bb14-e570-4b6e-93ed-f6c5b8a2d8a1/Images/Documentation/4.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A26%3A36Z&se=2026-10-26T13%3A26%3A36Z&sr=c&sp=r&sig=uM0%2FPJGs3wakO4ZE0Y%2FILVn3cujfGEeQ7nxxEp9qEJM%3D)

**For Example**: Account Creation - 1/1 profiles - 100.00%

This means all users who reached this step (1 out of 1) repeated it at least once during their journey.

### Detailed view

The Detailed View expands the insight into a list so you can compare multiple steps by repeat rate. It displays:

- **Step Name** - Name of the journey step
- **Profiles** - Number of users who repeated the step compared to total users who reached it (repeated / total)
- **Percentage** - Repeat rate percentage for that step

![](https://cdn.document360.io/c578bb14-e570-4b6e-93ed-f6c5b8a2d8a1/Images/Documentation/8.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A26%3A36Z&se=2026-10-26T13%3A26%3A36Z&sr=c&sp=r&sig=uM0%2FPJGs3wakO4ZE0Y%2FILVn3cujfGEeQ7nxxEp9qEJM%3D)

#### Step Order

- Steps are displayed in ascending order from bottom to top, starting with the lowest repeat rate at the top and the highest repeat rate at the bottom.
- This ordering ensures the most critical repeated steps are clearly visible at the bottom.

| Step Name | Profiles | Percentage |
| --- | --- | --- |
| Account Creation | 1/1 | 100.00% |
| Categories View | 1/2 | 50.00% |
| Purchase | 1/2 | 50.00% |
| Begin Checkout | 1/2 | 50.00% |
| Add To Cart | 1/2 | 50.00% |

### Contextual View

The Contextual View provides a narrative interpretation of the highest repeat rate to make the insight easily understood. It displays a plain-language summary dynamically updating with the step name and percentage.

![](https://cdn.document360.io/c578bb14-e570-4b6e-93ed-f6c5b8a2d8a1/Images/Documentation/14.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A26%3A36Z&se=2026-10-26T13%3A26%3A36Z&sr=c&sp=r&sig=uM0%2FPJGs3wakO4ZE0Y%2FILVn3cujfGEeQ7nxxEp9qEJM%3D)

**For Example**: When customers repeat a step, it can be a sign that something’s slowing them down or causing confusion. The highest repeat rate is on **Account Creation**, repeated by **100.00%** of users. We calculate this as the percentage of unique users who visited a step more than once, out of all who reached it.

> ![Note](https://cdn.document360.io/c578bb14-e570-4b6e-93ed-f6c5b8a2d8a1/Images/Documentation/Note.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A26%3A36Z&se=2026-10-26T13%3A26%3A36Z&sr=c&sp=r&sig=uM0%2FPJGs3wakO4ZE0Y%2FILVn3cujfGEeQ7nxxEp9qEJM%3D)
> 
> In the UI, **Account Creation** and **100.00%** are dynamic fields that change depending on the data.

### Key Points to Remember

- Measures the percentage of users repeating a step, not the total number of repetitions.
- High repeat rates may indicate technical errors, complex input fields, or unclear instructions.
- The [Detailed View](/cx/docs/step-repeat-rate#detailed-view) helps compare repeat rates across multiple steps to find widespread or isolated problems.
- The [Contextual View](/cx/docs/step-repeat-rate#contextual-view) ensures the insight is easy to communicate to non-technical audiences.
- Combining this with [Avg. Time on Step](/cx/docs/avg-time-on-step) can help determine if repeated steps are also time-consuming.