---
title: "Custom Widget"
slug: "custom-widget"
updated: 2025-09-04T12:48:50Z
published: 2025-09-04T12:48:50Z
canonical: "help.csgi.com/custom-widget"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.csgi.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom Widget

Custom Widget Analytics provides a central view of how your [custom widgets](/cx/docs/custom-widgets) are performing on the Bill Explainer microsite. It tracks user engagement, helps identify which messages are most effective, and supports data-driven decisions for improving content, targeting, and placement.

This Metrics are available for [custom widgets](/cx/docs/custom-widgets) in the Bill Explainer Insights module, inside the [Site Performance Analytics](/cx/docs/site-usage-analytics) dashboard, under the Custom Widgets tab.

### Metrics Tracked

- Unique Widget Views - The total number of distinct users who viewed a custom widget.
- Unique Widget Clicks - The total number of distinct users who clicked on a custom widget’s link, button, or icon.
- Widget Click-Through Rate (CTR) - The percentage of users who interacted with a widget after viewing it.

### Filtering Options

Focus on specific widgets or widget types to identify high or low performers.

- Filter by Widget - View analytics for a specific widget.
- Filter by Widget Type - Compare performance across types (e.g., Button, Link, Icon).

![](https://cdn.document360.io/c578bb14-e570-4b6e-93ed-f6c5b8a2d8a1/Images/Documentation/2025-08-14_00-25-44.png?sv=2026-02-06&spr=https&st=2026-10-26T13%3A18%3A31Z&se=2026-10-26T14%3A18%3A31Z&sr=c&sp=r&sig=7fStTmn%2FG0q0DbEq5gX0T3HQJmQ4zKklbg7eSucuF1I%3D)

### Widget Metrics Table

Provides key details for all custom widgets in a single view, including:

- Widget Type - Identifies if it is a button with a link or without a link.
- Widget Name - The name assigned to the widget in Studio.
- Unique Views - How many unique users viewed it.
- Unique Clicks - How many unique users interacted with it.
- Click-Through Rate (CTR) - Interaction rate based on views vs. clicks. CTR Formula: (Unique Clicks ÷ Unique Views) × 100

This data allows marketing and operations teams to:

- Identify top-performing widgets for wider rollout.
- Adjust or remove underperforming widgets.
- Test different content, styles, or placements to improve CTR.
- Align campaigns with user behavior patterns for maximum impact.

### Key Benefits

- **Data-Driven Decisions** - Use measurable performance data to refine widget content, placement, and targeting.
- **Audience Insights** - Understand how different customer segments engage with widgets based on visibility flags.
- **Campaign Optimization** - Identify high-performing widgets to scale, and adjust or retire low-performing ones.
- **Improved CTR** - Test variations in design, copy, and placement to increase click-through rates.
- **Performance Tracking at a Glance** - View all key metrics (views, clicks, CTR) for all widgets in one consolidated table.
- **Targeted Reporting** - Filter results by widget name or type to focus on specific campaign elements.
- **Increased ROI** - Ensure resources are focused on messaging that drives engagement and conversions.