---
title: "Xponent Terminology Guide"
slug: "terminology-guide"
updated: 2025-11-07T15:53:06Z
published: 2025-11-07T15:53:06Z
canonical: "help.csgi.com/terminology-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.csgi.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Terminology Guide

These are some commonly used terms in Xponent:

| Xponent Term | Definition |
| --- | --- |
| Hub | Hub is where projects and admin settings reside. The Xponent Journey Hub can be accessed from any browser. We recommend Chrome. |
| Journey Map | The Journey Map is where you can craft a high-level customer journey, identifying key customer paths and decisions, which serves as a base to the execution/configuration layer. |
| Metrics | Basic Metrics measure counts or currency amounts, and Compound Metrics display a percentage of any combination of Basic Metrics. |
| Version | At each major milestone when working on a Project, we recommend creating a Version. You can test or deploy (run) any version of a Project. |
| Environment | Configures the connections, metric space, and engine stack that determines how and where a graph runs. |
| Analytics Environment | Collection of captured graphs & segments data that is accessible for viewing within Analytics. |
| Connections | Connections are the definitions of all the connections in a Project- for example, connections to a particular database, web service API. |
| Node | The colorful icons represent decisions or actions on a connection. Every node sends, receives, transforms, or returns data. |
| Adaptor | Once a Connection is made, an Adaptor defines an action on that connection. |
| Link | Links connect Nodes. The standard links are the 'goto' and 'error'. You can also have conditional nodes with Basic or Advanced operations before moving to the next node. |
| Graph | These are the actual executable representation of the journey. Graphs are made up of Nodes and Links. |
| Deployments | This consists of all Graphs in the Project that have a Listener and can be 'deployed' or run. The Graphs are grouped under each Environment in that Project. The Deployments screen gives the status of each graph- Starting, Running, Stopping, Warning, or Critical. |
| Profile | A Profile is defined as all the attributes associated with a customer, such as unique identifiers of a customer (e.g., customer ID, account ID, email address), Interactions and associated context, Journey Steps and associated context, and Attributes (e.g., demographic information). |
| Interactions | Atomic-level activity that is channel specific (e.g., form click on the web) |
| Journey Steps | Key / Critical Business Measures. For example, in an eCommerce business, critical business measures can be Category SKU, Product SKU, Cart and Checkout, etc. The business typically defines Journey Steps. |
| Journeys | A full customer experience with your brand. A journey can be split into multiple journeys, and a customer can be in any one of the journeys. |
| Attributes | Non-unique descriptive metadata tied to a Profile (e.g., first name and last name) |
| Journey Step Outcome Metrics | Part of the journey measurement framework to help businesses track key KPIs. The Outcome Metrics are tied to a journey step. |
| Xponent Data Model (KDM) | The underlying journey data model from Xponent, comprised of Journey Steps, Profiles, and Interactions |
| Xponent ID Manager | Synchronizes and merges seamlessly the various identities from diverse systems. Uses the find, create, and collapse methodology |
| Journey Discovery Analytics Dashboard (aka: JDA) | The analytics tab within a specific project; is designed to provide businesses with an overview of their customers' most popular behavioral flow. |
| Data Lake | A storage repository that holds a vast amount of raw data in its native format until it is needed. This is an essential tool for deeper business insights and data science teams |
| BI | 3rd party Business intelligence analytic tools such as Power BI, Tableau, that can be connected to Xponent if needed |