The Email Performance dashboard offers valuable insights into the effectiveness of your email communications. By analyzing key volume and engagement metrics, you can measure delivery success, identify engagement trends, and optimize your email strategy for better results.
Filters
Filter by Date Type
You can choose how dates are interpreted using two options:
Disposition Date: Focuses on when a specific email event occurred such as when the email was sent, delivered, opened, or clicked. Use this filter to see metrics for emails that had a disposition event within your selected date range.
For Example: If you select December 1st to December 30th, you will see how many emails were opened or clicked during that time even if they were sent earlier.
Email Injected Date: Focuses on when the email was originally triggered or sent, regardless of when the engagement occurred. Use this filter to see metrics for emails that were sent during your selected date range.
For Example: If you select December 1st to December 30th, you will see:
Total number of emails sent during that period
How many were delivered
How many were opened or clicked, and their respective rates
Filter by Date Range
Narrow down results by selecting a specific start and end date. This applies across all date types and metrics, helping you analyze performance over time or during campaigns.
Filter by Template
This filter allows you to isolate metrics for a specific email template. Use it to analyze how individual templates are performing and to compare engagement levels between different designs or message types.
For Example: If you choose Template A and set the event date range to December 1st to December 30th, the dashboard will show:
How many emails using Template A were sent and delivered
Open rates, click-through rates, and other KPIs based on disposition events during that period
Summary Metrics
Disposition Metrics
Disposition Metrics provide a clear snapshot of how your email campaigns are performing at a high level. These metrics help you track delivery success and understand how recipients are engaging with your emails over time.
Emails Sent: Total number of emails sent from your campaign.
Emails Delivered: Number of emails that successfully reached recipients inboxes.
Unique Open Rate: Percentage of recipients who opened the email at least once, indicating initial engagement.
Unique URL Click:Through Rate: Percentage of opened emails that resulted in at least one unique URL click, showing deeper engagement.
Emails Sent Trend (Month-Over-Month): Tracks how the volume of sent emails changes over time, helping identify campaign activity patterns.
Unique URL Click-Through Rate Trend (Month-Over-Month): Monitors changes in click-through performance month-over-month to help assess content effectiveness and engagement trends.
Engagement Insights
Engagement Metrics offer deeper insights into how recipients interact with your emails helping you measure interest, optimize content, and refine campaign strategies.
Unique URL Clicks: Number of emails where recipients clicked at least one unique URL, indicating active engagement with your content.
Mobile Click-Through Rate: Percentage of email clicks that came from mobile devices, helping assess mobile responsiveness and reach.
Unique Opens: Number of emails that were opened at least once, showing initial recipient interest.
Average Open Time: The average time it takes for recipients to open an email after it has been delivered, offering insight into responsiveness.
Average Open to Click: Measures the average time between when an email is opened and when a link is clicked helpful for understanding content impact and urgency.
Average Time to Click Trend (Month-Over-Month): Tracks how long recipients take to click on links after opening emails, over time, revealing shifts in engagement behavior.
Bounce Insights
Bounce Insights help you identify and understand delivery issues that prevent emails from reaching recipients. These metrics allow you to pinpoint the reasons behind failed deliveries and take corrective action to improve deliverability rates.
Emails Bounced: Total number of emails that could not be delivered to recipients due to errors or restrictions.
Spam Bounce Rate: Percentage of bounced emails classified as spam by recipient mail servers useful for monitoring sender reputation.
Email Bounce Rate: Overall percentage of sent emails that bounced, indicating potential delivery issues across your campaign.
Bounces by Routing Domain: Breakdown of email bounces by routing domains (For Example: gmail.com, yahoo.com), helping identify domain-specific deliverability problems.
Bounces by Bounce Code: Categorizes bounce reasons into types such as Mailbox Full, Invalid Recipient, and Admin Failure, providing a clearer view of what’s blocking successful delivery.
Spam Insights
Spam Insights provide visibility into how recipients perceive your emails and help you monitor sender reputation. These metrics allow you to track complaint trends and identify templates that may be triggering negative responses.
Spam Complaints: Total number of recipients who marked your email as spam.
Spam Complaint Rate: Percentage of emails reported as spam out of the total delivered an important metric for assessing trust and content relevance.
Spam Complaint Rate by Templates: Comparison of spam complaint rates across different email templates, helping pinpoint which messages may need revision.
Spam Complaint Rate Trend (Month-Over-Month): Tracks how your spam complaint rate changes over time, highlighting any growing concerns with message content or targeting.
Unsubscribe Insights
Unsubscribe Insights help you measure audience disengagement and understand which messages may be prompting recipients to opt out. These metrics can guide content improvements and help maintain a healthy, engaged email list.
Unsubscribes: Total number of recipients who chose to stop receiving your emails.
Unsubscribe Rate: Percentage of delivered emails that resulted in an unsubscribe, indicating the effectiveness and relevance of your messaging.
Unsubscribe Rate by Templates: Breaks down unsubscribe rates across different email templates to identify which content may be driving opt-outs.
Unsubscribe Rate Trend (Month-Over-Month): Monitors how unsubscribe rates change over time, helping you assess long-term engagement patterns.
Engagement Activities
Understand how recipients are interacting with your emails over time.
Email Open Activity: See when recipients are opening your emails, with insights across different days and times to help you identify peak engagement periods.
Unique URL Click Activity: Track how often and when unique links in your emails are clicked, giving you a clearer picture of which content drives the most interest.
These insights help optimize send times and improve overall campaign effectiveness.
