The Greeting Message and Insight Message work together to provide a personalized and contextual experience at the top of the Payment Reminder microsite.
Greeting Message
The Greeting Message allows you to display a friendly introduction to the subscriber using a configurable greeting and the subscriber’s first name. This message is static and appears consistently across all account states.
For Example: Hi John
Insight Message
The Insight Message displays a contextual message that reflects the subscriber’s current account status. Insight Messages can be configured differently for each scenario, allowing you to present the most relevant message based on where the subscriber is in their payment journey.
You can configure default Insight Messages and Persona Customization separately for the following scenarios:
Pre‑Delinquency: Applies when the subscriber is approaching a due date but has not yet missed a payment. This scenario is typically used to remind or encourage timely payment before the account becomes overdue.
30 Days: Used when the subscriber’s payment is overdue by approximately 30 days. Messages in this scenario usually notify the subscriber of the missed payment and prompt action to avoid further escalation.
60 Days: Applies when the account remains unpaid for around 60 days. This scenario is commonly used to communicate increased urgency and highlight potential consequences if payment is not made.
90 Days: Used when the subscriber’s account is significantly overdue, typically around 90 days. Messages in this scenario often emphasize critical status, next steps, or required actions to resolve the balance.
Updating: Applies when the account status is actively changing, such as during payment processing or account updates. This scenario helps inform the subscriber that their information is being updated and may not yet reflect the final status.
Up to Date: Used when the subscriber’s account is fully paid and in good standing. Messages in this scenario typically confirm successful payment or reassure the subscriber that no action is required.
Each scenario supports its own default message, ensuring that subscribers receive clear and appropriate guidance whether a payment is upcoming, overdue, updating, or up to date.
Persona Customization
Persona Customization allows you to personalize Insight Messages based on a subscriber’s payment behavior. When enabled, persona‑specific messages override the default Insight Messages, ensuring subscribers receive guidance that is more relevant to their situation.
Configuration Options
Toggle On/Off - When enabled, persona‑specific messages are displayed instead of the default Insight Messages.
Customizable Across All Categories - Persona messages can be configured separately for each account status scenario.
Persona Message Examples
Forgetful Payer: Your account is current, and your bill is coming soon. Autopay helps you avoid future slips and stay consistent — even when life gets hectic.
Financially Distressed: You are up to date. Staying ahead matters, and Flexible Pay can help if this month feels tight.
Severely Delinquent: You are on track to recover. Consider using Promise to Pay if you need more time before your next bill date.
Each persona can have different messages per scenario, allowing the tone and guidance to adapt as the subscriber’s account status changes.