Xponent’s Segment Creation and Analysis capability is designed to allow you to create and track a subset of profiles based on their behaviors and/or identifiers. For example, one segment could be profiled from your entire set of profiles who have submitted an email address. Another segment could be profiled who have purchased only once or visited a form submit page.
Segments allow you to isolate and analyze those specific subsets of data to respond to specific trends within your business, such as launching a re-marketing campaign focused on the retention of profiles who have only purchased once. Segment creation and analysis rely on the data collected from the Xponent Data Model and are accessible under the Analytics tab of the Journey Hub. If you would like to enable analytics for your project, please contact your Customer Success team.