Overview
The 25.1 release of Communications Control focuses on helping businesses drive more effective and efficient communications. With AI-powered Email to SMS conversion, teams can now create consistent cross-channel messages in seconds. Enhanced role-based access simplifies user management and aligns with organizational structures. Upgraded email engagement metrics offer clearer insights into campaign performance, while improved dashboard filters and context tools make it easier to analyze results and take action. These updates support faster decision-making, better collaboration, and stronger customer engagement.
Convert Email to SMS Using AI: You can now convert an email template into a 160-character SMS message with a single click using Generative AI. The new Convert to SMS button automatically creates a concise SMS version, preserving key content and variables for faster, consistent cross-channel messaging.
Role Based Access: Admins can now invite users, assign them to specific communication channels (Email, SMS, MMS), and configure their access using predefined roles such as Viewer, Contributor, Reviewer, Activator, Admin. This enhancement improves self-service user management, reduces dependency on support, and aligns with organizational workflows for greater flexibility and control.
Email Engagement Metrics Enhancements: We have improved the Email Engagement Metrics in Communications Control to give users a clearer and more complete view of how their email campaigns are performing. The updated email dashboard now includes key details like why emails bounced (For Example: spam or delivery issues), how many people opened emails or clicked links, and how often people marked messages as spam or unsubscribed. It also shows delivery attempts and message size to help spot any issues. These updates make it easier for users to track results, understand what is working, and improve future campaigns without needing to use other tools. This helps increase adoption of the dashboards, supports better decisions, and brings our reporting in line with top industry standards.
Channel Dashboard Context & Filtering Enhancements: We have enhanced the Channel Dashboard with contextual tooltips and improved filtering options to help users quickly understand key metrics and uncover insights. These updates support better decision-making, increase confidence in outbound communications, and drive higher template utilization delivering greater value to both users and the business.