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Review and Validate Import Data

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Preview and Validate the Import File

Before importing profiles, the system validates the file and displays a preview of the records. The preview helps you identify formatting and data issues before the import begins.

How the Preview Works

  • Upload the import file.

  • The system parses the file and displays a preview of the first 20 records.

  • Review the preview for validation errors and warnings.

  • Correct any issues in the file and upload it again if necessary.

  • Run the import.

  • After processing completes, the system displays the number of records successfully imported.

The preview validates both the file structure and the data contained in each column.

Validation Type

Description

File format validation

Verifies that the CSV file structure matches the expected format.

Column validation

Verifies that each column contains data in the expected format.

Data type validation

Verifies that field values can be parsed correctly based on the field requirements.

Example: Invalid Data Format

If a field expects a date in the MM/DD/YYYY format, but the file contains a date in the YYYY-MM-DD format, the system cannot parse the value correctly.

In this case, the preview displays a parsing error so that you can correct the data before importing the file.

Attribute Name Standardization

During import:

  • All incoming attribute names are converted to lowercase.

  • This standardizes profile attributes across imports, preventing duplicate attributes caused by mixed-case column names.

Import Validation Updates

Unsupported Attributes

During import, the system compares incoming columns with the configured profile schema.

  • Attributes that do not exist in the schema are not stored in the profile database. The ignored attributes are displayed with an "(ignored)" label during preview.

Note

 A yellow warning banner is displayed when channel validation issues occur. The warning banner applies only to:

  • Email

  • Phone

Warnings allow the import to continue when at least one valid channel exists.

New Profile Import Rules

Profile ID

Email

Phone

System Action

Result

Missing

Any

Any

Error

Import blocked

Present

Invalid/Missing

Invalid/Missing

Validation error

Import blocked

Present

Valid

Invalid

Warning for invalid channel

Import proceeds

Present

Invalid

Valid

Warning for invalid channel

Import proceeds

Present

Valid

Valid

No warning

Import proceeds

Phone Number Validation Rules

Allowed Characters

After trimming whitespace, phone numbers can contain only:

  • Digits (0-9)

  • Plus sign (+)

  • Opening parenthesis (()

  • Closing parenthesis ())

  • Hyphen (-)

Examples:

Value

Result

+1 (503) 555-0101

Valid

503-555-0101

Valid

call 503-555-0101

Invalid

503.555.0101

Invalid

US Number Normalization Rules

Length

Validation

10 digits

Valid

11 digits

Valid only if the first digit is 1

Any other length

Invalid

NANP Validation Rules

The phone number must follow the format:

NXX-NXX-XXXX

Where:

  • N = digits 2–9

  • X = digits 0–9

Note

Validation rules:

  • Area code (first 3 digits) must start with 2–9

  • Exchange code (next 3 digits) must start with 2–9

  • Line number (last 4 digits) can contain any digits

File Processing and Error Handling

  • If the system detects errors during validation, it displays them in the preview results. Review and correct these errors in the import file before proceeding with the import.

  • After the import finishes, the system displays the total number of records that were imported successfully.

  • Failed import files are moved to an /error folder within the processed bucket.